Marketing Planning
At Sharing Tourism, we help you market your tourism business. We create your marketing strategy and action plan, we train you how to implement those actions or we can take care of that, freeing up your time to do what your best at: running your business. Your first meeting will be free of charge.
Services include
Marketing strategy and action plan
- Where are you now: customer insights, market trends and forecasts, competitor analysis, internal capabilities
- Where do you want to be: your objectives
- How do you get there: segments, target markets, positioning, distribution channels, content plan, communication mix, digital marketing and Social Media
- The details of tactics: content calendar, who does what and when?
- How do we monitor: conversion rate, analytics, reporting
Public Relations
We offer integrated PR services that include writing and distributing media releases and Social Media. PR activities can be included in your Marketing Action Plan.
Product Development
- How to develop a product that people want to book
- How to develop an amazing customer experience
- Pricing and commissions
I first met Nineke Metz many years ago when she was working with Destination Northland and her passion and commitment for the tourism industry was evident from the start. Full of energy and enthusiasm, Nineke’s guidance would be an asset to anyone wishing to enhance their marketing profile. Her wealth of knowledge and experience is a valuable resource that we all benefit from. Nineke’s close association with Marijke Dunselman, another reputable tourism partner further serves to cement her strengths. We are fortunate to have such professionalism within our industry.
Annette Nicholls